Grogue JBEY: more than a drink, a story rooted in the land, tradition, and soul of Brava.
On Brava Island, where time still respects the cycles of nature and traditions are passed down from generation to generation, Grogue JBEY was born, a brand that goes far beyond a simple spirit. Each bottle holds a story made of hard work, respect for the land, collective memory, and cultural pride.
The origin of Grogue JBEY is deeply linked to the terraced fields facing the sea, where sugarcane is cultivated carefully and almost artisanally. The plantation, located directly on Brava Island, benefits from the intense sun and ocean breeze, natural factors that give the cane unique characteristics. Among the varieties used, Cana Preta stands out , recognized as the best for grogue production, due to its high sugar content and the aromatic intensity it imparts to the distillate.
The production process remains true to ancestral methods, respecting the knowledge accumulated over decades. After manual harvesting, done at the exact point of ripeness, the sugarcane is pressed to extract the juice, which then undergoes a natural fermentation process. This is followed by distillation over a wood fire, in a traditional still heated with wood, requiring constant attention and experience, in a true ritual where the master distiller plays a central role.
It is at this moment that JBEY Grogue gains its own identity. The careful separation of the distillate fractions guarantees purity, balance and quality, resulting in an authentic grogue with an intense flavor and distinctive character. A product that honors tradition, but also meets the quality demands of modern markets.
More than just a product, Grogue JBEY represents a vision: to value local production, preserve the island's cultural heritage, and create sustainable economic opportunities. The brand establishes itself as a symbol of resistance and affirmation for Brava, showing that even in a small territory it is possible to create excellent products with their own identity.
Behind the brand lies a family story, a tale of perseverance and a deep connection to the land. The name JBEY carries meaning and memory, reflecting a journey built with sacrifice, passion, and respect for its roots. Each step of the process is designed to keep the authenticity of Cape Verdean grogue alive, without succumbing to mass production or the distortion of the product.
Today, Grogue JBEY is beginning to gain recognition beyond the island and even outside of Cape Verde, carrying with it the name of Brava and its history. In each glass served, there is more than just alcohol: there is identity, there is culture, there is a people who transform their land into liquid tradition.
Grogue JBEY is not just a drink. It's a living testament to how tradition, when nurtured and valued, can transform into a legacy with a future.
